QOD Brazilian Keratin
1. What is QOD Brazilian Keratin?
2. There are several keratin treatments on the market: why should I insist on QOD Brazilian Keratin?
3. I’ve heard about “counterfeit” products – what are the risks, and how do I protect my clients?
4. Are QOD products “formaldehyde-free”?
5. How long will a QOD treatment last?
6. Can QOD Brazilian Keratin be used – and is it effective – on natural African American hair? short
hair? damaged hair prone to breakage?
7. Does QOD Brazilian Keratin work on hair with extensions?
8. What is the difference between QOD MAX, QOD RED and QOD GOLD?
9. Why should I offer QOD aftercare products?
10.Can the hair be washed or tied back after a QOD treatment?
1.What is QOD Brazilian Keratin?
QOD Brazilian Keratin is a revolutionary, keratin-based hair treatment originating in Brazil that truly transforms the hair. Keratin, the primary protein of hair, nails and skin, is a natural substance which helps return hair to its original healthy, shiny, smooth state. Unlike other techniques, straightening with QOD Brazilian Keratin replenishes the condition of the hair without changing or damaging its molecular structure. It can be used on all hair types.
2.There are several keratin treatments on the market: why should I insist on QOD Brazilian Keratin?
QOD COSMETIC offers the most authentic, highest quality Brazilian Keratin products on the market today. Any stylist who has used QOD Brazilian Keratin products will tell you: they are more effective and last longer than other keratin-based treatments, producing significantly more volume-reduction and far more shine.
QOD COSMETIC is the dominant high-end cosmetics firm in Brazil – as well as most of South America. Ten years ago, QOD was the first major company to create a reliable and professionally produced Brazilian Keratin product - QOD MAX - which quickly became the best selling formula in Brazil. QOD products continue to be Brazil’s most successful high-end keratin treatment formulations.
QOD COSMETIC has maintained its own scientific research facilities for years, and QOD Brazilian Keratin formulations have always been the industry’s most advanced. Luxury-quality QOD GOLD was a break-through in the technology. It is made with a patented, 11 stage process which refines and concentrates ingredients to the maximum degree scientifically possible, processing 24-karat gold down to its smallest nano-particles. The gold is then able to permeate the hair, working in tandem with the keratin to bring about an un-paralleled transformation.
QOD Brazilian Keratin products are the industry’s highest quality, formulated at the source, using the most advanced technology available. Why would you use entrust your clients’ hair to other brand?
3. I’ve heard about “counterfeit” products. What are the risks, and how do I protect my clients?
As the Brazilian Keratin treatment phenomenon has matured in the US, there has been a correspondingly high rate of unlicensed sales, diversion, and counterfeit activity - particularly surrounding QOD Brazilian Keratin products. You should know that products labeled “QOD GOLD” that are not obtained directly from QOD COSMETIC USA may be adulterated, counterfeit, rancid or worse.
4. Are QOD products “formaldehyde-free”?
QOD’s Brazilian Keratin products do not contain industrially manufactured raw formaldehyde, unlike formaldehyde-based keratin treatments. Instead, we have invested ten years of research into a patented process that mimics the effects of formaldehyde, and is readily accepted by the FDA.
Still, we choose not to market our products as “formaldehyde free.” This is usually a disingenuous marketing gimmick, and potentially even harmful. Any formulation that produces a significant volume-reduction in the hair lasting several weeks is a potent salon product. It should be treated with healthy respect, and handled in compliance with sensible safety protocols by licensed hair professionals only.
5.How long will a QOD treatment last?
At least 4-5 months, although in some cases it can last much longer, depending on hair type.
6.Can QOD Brazilian Keratin be used – and is it effective - on natural African American hair, short hair, and damaged hair prone to breakage?
QOD Brazilian Keratin can be used, and is effective, on all kinds of hair – even damaged hair. Straightening with these treatments coats the hair and replenishes its condition without changing or damaging its molecular structure.
7. Does QOD Brazilian Keratin work on hair with extensions?
Yes. As always with extensions, care should be taken when flat-ironing: the seam where extensions are joined to the natural hair should not be flat-ironed.
8. What is the difference between QOD MAX, QOD RED and QOD GOLD?
QOD MAX and QOD RED share similar formulations and results, however they differ in aroma. MAX is based upon organic Theobroma Cocoa, while RED is infused with Strawberry Fragaria essence. They both feature the rich conditioning and volume-reduction that QOD Brazilian Keratin products are famous for.
QOD GOLD is the highest-quality Brazilian Keratin product available. QOD GOLD uses 24-karat gold nano-particles as a potent catalyst to the process, producing a lasting level of conditioning and brilliance that no other product can match. Interestingly, while luxury-quality QOD GOLD has a higher price point per litre, it requires less formula per application. This means that the overall cost of use is the same as, or less than, medium or low grade brands. It is the highest-end keratin treatment that exists – but remains surprisingly economical.
You may notice that, due to GOLD’s international popularity, there are now countless keratin brands that claim to contain “gold nano-particles”. Simply adding minute amounts of gold to a formula will NOT increase a products efficacy. Only QOD COSMETIC has the advanced technical facilities required to properly process gold into a state in which it can effectively synthesize with the rest of the formula.
9. Why should I offer QOD aftercare products?
The straightening and conditioning effects of QOD Brazilian Keratin Products won’t last as long if your client doesn’t use a shampoo and conditioner that work with the treatment, rather than against it. QOD GOLD Shampoo and Conditioner are specially formulated to lengthen the treatment’s effectiveness. Among other things, they are free of sodium chloride - a chemical that reacts with keratin and can strip it out of the hair prematurely.
If your salon regularly sells QOD aftercare to your clients, please contact us for volume discounts or special promotions.
10.Can the hair be washed or tied back after a QOD treatment?
Clients should avoid washing or binding their hair for about 2 days after the treatment. This helps to prolong the effects of the product and avoid any unwanted kinks or bends.